Series Bindings in Focus: Bound to Sell
This page highlights two different publishers’ series created with a specific, distinctive style and bound to create a recognizable look, thus encouraging repeat purchases.
Macmillan of London created the look of the “Cranford” series in the 1890s—bound in dark green cloth with dense gilt stamping. Their look was highly influenced by Irish illustrator Hugh Thomson, and the success of his cover design for Mrs. Gaskell’s novel, Cranford, although not all of the bindings were designed by him.
Henry Van Dyke Series
This series of Henry Van Dyke’s spiritual and naturalist essays was published between 1901-1926. It became one of Charles Scribner’s most successful publications. All books in this series are bound in indigo blue cloth, but each has a unique design. The striking Art Nouveau covers were all designed by Margaret Armstrong.